Research tells you what is happening, and insights tell you why.

Answers the questions of why, when, how, and who for your brand or market.

KPIs and Metrics:

1. Market Brand Awareness - Aided, Unaided, Total Awareness
2. Net Promoter Score (NPS) - Likelihood to recommend
3. Customer Satisfaction - Positive, Neutral, Negative
4. Purchase Intent - Yes, No, Maybe
5. Customer Effort Score (CES) - Very easy to very difficult