The Voice of the Consumer
Research tells you what is happening, and insights tell you why.
Answers the questions of why, when, how, and who for your brand or market.
KPIs and Metrics:
- Market Brand Awareness - Aided, Unaided, Total Awareness
- Net Promoter Score (NPS) - Likelihood to recommend
- Customer Satisfaction - Positive, Neutral, Negative
- Purchase Intent - Yes, No, Maybe
- Customer Effort Score (CES) - Very easy to very difficult